Frontify Idents

Frontify, which offers a platform for building customised brand portals to host your brand guidelines, assets, and templates, commissioned Buff to create a motion toolkit. The goal was to empower their marketing teams to quickly produce product videos.

Showcasing the platform's functionality, each video would feature a mock brand developed by Frontify. My task was to create a series of idents giving context to each brand and visualising real-world brand applications.

I created idents for four distinct brands. One was generic for broad applicability, while the other three represented some of the many sectors Frontify aims to target.

As part of a wider motion toolkit that Buff developed, I explored different animation approaches for Frontify's logo, aiming to reflect the brand with the most clarity and polish.